Privacy Policy

Last updated: April 2025

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Law 09-08 Compliant. Bedaki's data processing activities are declared to the Commission Nationale de contrôle de la Protection des Données à caractère personnel (CNDP) in accordance with Moroccan Law No. 09-08.

Introduction

Bedaki ("we, " "our, " or "us") operates the website bedaki.com and the Bedaki SaaS platform (collectively, the "Service"). Bedaki is a company registered in Casablanca, Morocco, and provides an AI-powered chatbot platform that enables businesses to build, deploy, and manage intelligent conversational agents.

As a data controller, Bedaki processes personal data in strict compliance with Law No. 09-08 of February 18, 2009, on the Protection of Individuals with Regard to the Processing of Personal Data (hereinafter "Law 09-08") and its implementing Decree No. 2-09-165 of May 21, 2009. Our data processing activities are declared to and overseen by the Commission Nationale de contrôle de la Protection des Données à caractère personnel (CNDP), the Moroccan data protection authority.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our Service. By accessing or using the Service and accepting our Terms of Service, you consent to the data processing practices described in this Privacy Policy, as required under Article 4 of Law 09-08.

Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you register for an account, subscribe to a plan, or contact us. This information may include:

  • Full name and job title
  • Email address
  • Phone number
  • Company or organization name
  • Billing address and payment information
  • Account credentials (username and encrypted password)

Usage Data

We automatically collect certain information when you access or use the Service, including:

  • IP address and approximate geolocation
  • Browser type, version, and language preferences
  • Operating system and device information
  • Pages visited, features used, and time spent on the Service
  • Referring and exit URLs
  • Date and time of access

Chatbot and Conversation Data

As part of the Service, we process data related to the chatbots you create and the conversations your chatbots have with end users. This may include:

  • Chatbot configuration, training data, and knowledge base content you upload
  • Conversation logs and transcripts between your chatbot and end users
  • End-user messages, metadata, and session identifiers
  • Analytics data derived from chatbot interactions (e.g., intent recognition rates, response times)

How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery and Operations

  • To create and manage your account
  • To process transactions and send billing-related communications
  • To provide, maintain, and improve the Service
  • To power your AI chatbots and deliver conversation responses
  • To generate analytics and reporting dashboards

Improvement and Development

  • To analyze usage patterns and improve Service performance
  • To develop new features, products, and services
  • To train and improve our AI models using only aggregated, non-content telemetry from Bedaki dashboard usage, never end-user conversations from WhatsApp, Messenger, Instagram, or any other channel
  • To conduct research and analysis to enhance the user experience

Communication

  • To send service-related announcements and updates
  • To respond to your inquiries, support requests, and feedback
  • To send promotional communications (only with your consent, and you may opt out at any time)
  • To notify you of changes to our terms, policies, or Service

Bedaki processes your personal data on the following legal bases as defined by Law No. 09-08:

Data Storage and Security

We take the security of your data seriously and implement industry-standard technical and organizational measures to protect it.

Encryption

All data transmitted between your browser and our servers is encrypted using TLS 1.2 or higher. Data at rest is encrypted using AES-256 encryption. API keys and sensitive credentials are stored using strong hashing algorithms and are never logged or exposed in plaintext.

Multi-Tenant Isolation

Our platform employs strict multi-tenant data isolation to ensure that your data is logically separated from other customers' data. Access controls, role-based permissions, and audit logging are enforced at every layer of the application.

Data Centers and Infrastructure

Our Service is hosted on reputable cloud infrastructure providers with data centers that maintain SOC 2 Type II compliance, ISO 27001 certification, and physical security controls including 24/7 monitoring, biometric access, and redundant power systems. We regularly perform security audits, vulnerability assessments, and penetration testing.

Third-Party Services

We may share your information with third-party service providers that assist us in operating the Service. These providers are contractually obligated to protect your data and use it only for the purposes we specify.

ProviderPurposeLocation
Vantage Payment Systems SA (Payzone)Card payment processing for MAD subscriptionsMorocco
OpenAIAI language model inferenceUnited States (EU region available)
WhatsApp Ireland LimitedWhatsApp Business Cloud API hosting and message deliveryIreland (EU)
Meta Platforms Ireland LimitedMessenger & Instagram messaging APIs (EEA users)Ireland (EU)
Meta Platforms, Inc.Messenger & Instagram messaging APIs (non-EEA users)United States
Amazon Web Services EMEA SARL (AWS)Cloud infrastructure, application hosting, managed PostgreSQL database, object storage (S3), transactional email (SES)European Union regions

Meta Platform Data (WhatsApp, Messenger, Instagram)

When you enable WhatsApp Business, Messenger, or Instagram on a Bedaki chatbot, the platform accesses and processes data through Meta APIs ("Platform Data"). This section discloses how that data flows, in line with the Meta Platform Terms and the WhatsApp Business Solution Terms.

Meta APIs We Access

  • WhatsApp Business Cloud API, sending and receiving WhatsApp messages on behalf of our customers
  • Messenger Platform API, sending and receiving Facebook Page messages
  • Instagram Messaging API, sending and receiving Instagram Direct Messages
  • Graph API, channel configuration, webhook subscriptions, and account metadata

We do not use Facebook Login at this time.

Platform Data Accessed

  • End-user phone numbers (WhatsApp) and Page-Scoped IDs / Instagram-Scoped IDs (Messenger, Instagram)
  • Message bodies, text, media URLs, interactive payloads, template variables
  • User-provided display names and profile photo URLs when shared by Meta
  • Conversation metadata, timestamps, channel, delivery and read status
  • Customer (account-owner) Meta access tokens used to call the APIs on their behalf

Purposes of Processing

  • Routing messages between end users and our customers' bots
  • Persisting conversation history so customers can review past exchanges and provide support
  • Operational analytics scoped to each customer (response time, escalation rate, queue volume)
  • Customer support, abuse investigation, and incident response

Prohibited Uses

We do not use Meta Platform Data for advertising, profiling, sale to data brokers, or AI model training of any kind. Aggregated, non-content metrics derived from Bedaki dashboard usage may be used for internal product improvement only.

Retention Specific to Meta Channels

  • Message bodies: up to 90 days, then anonymized or deleted unless customer exports earlier
  • Phone numbers and platform-scoped IDs: bot session lifetime + 30 days
  • Meta-issued access tokens: only as long as the integration is active

Cross-Border Transfer

Meta processes Platform Data on servers in Ireland (EEA) and the United States. Transfers from Morocco are made under CNDP cross-border authorization and Meta's own GDPR safeguards (Standard Contractual Clauses; EU-US Data Privacy Framework where applicable). End users in the EEA benefit from Meta Platforms Ireland Limited as the EEA-controller for Messenger and Instagram flows, and WhatsApp Ireland Limited for WhatsApp flows.

sub-processor list

Payment Data (Card Transactions via Payzone)

When you pay for a Bedaki subscription, card payment is handled by Vantage Payment Systems SA ("Payzone"), a payment institution licensed by Bank Al-Maghrib (Wali decision dated 9 February 2024). This section explains what payment data flows where.

What Bedaki sees vs what Payzone sees

Bedaki never receives or stores your full card number (PAN), card expiry date, CVV/CVC, or any sensitive authentication data. Card data is captured directly by Payzone's secure payment page; Bedaki receives only a transaction reference, the amount, the masked card brand, and the result (success / decline / pending).

Onward data flow

Cardholder data is processed by Payzone and shared with Visa or Mastercard for authorization, with the acquiring bank, with the Moroccan national interbank Switch for clearing, and with competent authorities where the law requires.

Payzone's processing is declared to the CNDP under reference D-732/2023; cross-border transfer of cardholder data to Visa / Mastercard is authorized under CNDP reference T-PO-426/2023; Payzone's client management activity is authorized under reference A-GC-1521/2024.

Retention of transaction records

Bedaki retains the electronic record of each transaction (reference, amount, currency, timestamp, masked card brand, status, associated invoice) for 24 months, as required by Payzone Article 5.7 and Moroccan accounting / VAT regulations. The masked record contains no sensitive cardholder data.

Your rights regarding payment data

For access, rectification, or objection regarding the card data Payzone holds about you, contact Payzone's data team at support@payzone.ma or write to Vantage Payment Systems SA, 200 Boulevard Ghandi, Casablanca. For access, rectification, or erasure regarding the masked transaction records Bedaki holds (invoices, billing records), contact us at privacy@bedaki.com.

Data Retention

We retain personal data only for as long as necessary for the stated purpose, and no longer than permitted by law.

Data CategoryRetention PeriodLegal / Business Reason
Account & profile dataSubscription duration + 5 yearsLegal and tax compliance
Billing records & invoices10 yearsMoroccan accounting regulations
Chatbot conversation logs12 monthsService analytics; earlier deletion on request
Usage & technical data13 monthsPlatform security and performance
Consent record (terms acceptance)5 yearsLaw 09-08, proof of consent
Support communications3 yearsDispute resolution
Payment transaction records (reference, amount, masked card brand, status)24 monthsPayzone contract Art. 5.7 and Moroccan accounting / VAT obligations

Your Rights Under Law 09-08

As a data subject, you have the following rights under Articles 7 to 10 of Law No. 09-08. To exercise any of these rights, submit a written request to privacy@bedaki.com or by post to our Casablanca office. We will respond within the timeframes specified below.

Right of Access (Article 7)

You have the right to obtain confirmation of whether we process personal data about you, and to receive a copy of that data along with information on the purposes of processing, the categories of data, and any recipients. We will respond within 30 days.

Right of Rectification (Article 8)

You have the right to request correction of any inaccurate, incomplete, or outdated personal data. We will rectify the data within 10 days of receiving your valid request, as required by Law 09-08. You can also update most information directly through your account settings.

Right to Erasure (Article 8)

You have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw your consent and no other legal basis applies. Upon a valid request, we will delete your data from active systems within 30 days. Certain data may be retained where required by law (e.g., billing records).

Data Portability

You have the right to receive your data in a structured, machine-readable format. You can export your chatbot configurations, knowledge base content, and conversation logs at any time through the Service's export features.

Right to Object (Article 10)

You have the right to object to the processing of your personal data for direct marketing purposes at any time. You may also object to other processing activities where the processing is based on our legitimate interests. To exercise any right, contact us at privacy@bedaki.com. If you are not satisfied with our response, you may lodge a complaint with the CNDP: www.cndp.ma | Tel: 3020.

End-User Data Rights

If you are an end user who has interacted with a Bedaki-powered chatbot, for instance via WhatsApp, Messenger, Instagram, or a website widget, and you want your data accessed, corrected, or erased, you do not need to contact the customer running the bot. You may submit a request directly to us.

Data Deletion page, Visit our Data Deletion page for the request form and process.

We acknowledge requests within 7 days and complete erasure within 30 days, in line with Law 09-08 Article 8 and Meta Platform Terms §3.b. If your request has not been resolved within 30 days, you may complain to the CNDP at www.cndp.ma.

Cookie Policy

We use cookies and similar tracking technologies to enhance your experience on our Service. For detailed information about the cookies we use and how to manage your preferences, please visit our Cookie Policy.

Children's Privacy

Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16 without verification of parental consent, we will take immediate steps to delete that information from our servers. If you believe we may have collected information from a child under 16, please contact us at privacy@bedaki.com. privacy@bedaki.com.

International Data Transfers

Certain data processing activities require transferring your personal data outside Morocco. Specifically, our AI processing relies on OpenAI whose infrastructure is located in the United States, and our channel integrations rely on Meta (United States). In accordance with Article 43 of Law 09-08, we have obtained the necessary authorization from the CNDP for these international transfers. Safeguards in place include:

  • CNDP authorization for transfers to AI and channel sub-processors (OpenAI, Meta)
  • Data Processing Agreements (DPAs) with all third-party processors binding them to confidentiality and data protection obligations equivalent to Law 09-08
  • Selection of AI providers who do not use your data to train their general models without explicit authorization
  • Adequacy assessments for each destination country prior to initiating any new international transfer

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated policy on this page and updating the "Last updated" date at the top. For significant changes, we may also send you a notification via email or through the Service.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Your continued use of the Service after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or to exercise your rights under Law 09-08, please contact us:

We will respond to all privacy-related inquiries within 30 days of receipt, or within 10 days for rectification requests as required by Law 09-08.

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If you are not satisfied with our response, you have the right to lodge a complaint with the CNDP (Commission Nationale de contrôle de la Protection des Données à caractère personnel): www.cndp.ma | Tel: 3020 | Address: Angle Rues Brihi & Ghafsi, Hay Riad, 10100 Rabat, Morocco.